Sell out your Christmas workshops before December even starts.
A free 60-minute masterclass on the Sell-Out Workshop Method. Plan, run and fill your festive classes so they're booked out weeks ahead, not filled in a last-minute scramble.
Live on Zoom. Can't make it? Register anyway and we'll send you the replay.
Free · 60 minutes on Zoom · Replay sent to everyone who registers
Hi, I'm Lucy. Watch this first (2 minutes)
It's the busiest booking season of the year. So why is it still a scramble?
Everyone's booking Christmas parties and gift experiences, and your festive class still has empty seats.
People say "I'll book closer to the date" in your DMs, and then December disappears.
Your Christmas dates go up in late November, leaving you two weeks to fill them.
You're posting, replying, chasing: doing the work of ten people just to fill one class.
The Sell-Out Workshop Method, wrapped for Christmas
Plan, Deliver and Sell aren't three separate jobs. They work together, and that's exactly where the magic happens. Here's what that looks like for your Christmas classes.
Plan
Design a Christmas class people already want to pay for (the wreath, the ornament, the gift they make and give) before you spend an hour building it.
Deliver
Run a class so good that students post it, buy a voucher for a friend and rebook in the new year.
Sell
Fill your December dates early, then turn your Christmas students into a calendar that keeps filling in January.
What happens when hosts actually run it
"I hosted my first zine workshop and 11 people came."
@hadau.mag"My six weeks of workshops went so well, the next town booked me for February."
Kim Carter"Started the side hustle I'd been talking about for ten years, all from one class."
@mish.creates
"I managed to sell the final ticket to tomorrow night's Sew your own Santa Sack workshop!"
Her fourth Santa Sack class. Two of her students had never touched a sewing machine, and one messaged that night with a photo of the shorts she'd already made at home.
Straight from students' own posts
Screenshots shared with Lucy by hosts in her program
Michelle
@mish.createsReached out to Lucy and secured her first watercolour workshop booking a month later, a side hustle she'd talked about for a decade.
Ildy
@ildy.izso_artStarted her business, ran her first workshop, then landed a private hens-party booking. Idea to booking in six weeks.
Nicky
@gardenofwirecraftworkshopsBranded the business, built the site, renovated the shopfront, and opened her own studio within six weeks of starting.
Susan
@susan.schwagerSpent 12 months getting only small, inconsistent bookings, then used the Sell-Out Workshop Method and sold out her first workshop completely.
Hear it from the hosts
Susan sold out her workshops
After 12 months of small, inconsistent bookings, Susan used the Sell-Out Workshop Method and sold out her first workshop completely. She sits down with Lucy to talk through how.
Laura
An art therapist hosting workshops for queer communities.
Ildy
A watercolour artist teaching regular mindful workshops.
Sam
A market stall holder who now hosts workshops as another stream of income.
Gina
Now running her own crochet and dice-making workshops.
Sneha
A fluid artist who just kicked off her workshop side hustle.
Mew
An artist from Thailand, now teaching people in Australia.
Taught by Lucy Dujmovich, founder of Studio Inner West
Lucy built Studio Inner West from a single workshop into a Sydney studio that's taught over 5,000 students in resin, jewellery, and clay, and partnered with brands like Canva, Apple, Google, Estée Lauder, and the NSW Government along the way. This masterclass is the exact method she's used to keep classes booked out, taught straight to you.
"I enjoyed the morning class with Lucy, who was very personable and supportive. The studio has a nice, creative atmosphere."
Barbara Mifsud"Teacher and class was great. 0 faults would highly recommend. Lucy was a great teacher!!"
Adam Johnson"Super fun class with a great teacher!"
Jacqueline BietzStill deciding?
When is it, and how does it work?
It's live on Zoom on Thursday 22 October at 6pm Sydney time (AEDT) and runs for about 60 minutes. Lucy teaches the Plan → Deliver → Sell framework with real Christmas workshop examples. Your Zoom link arrives by email as soon as you register.
What will I actually walk away with?
A clear plan for your Christmas workshops: what to run, how to run it, and how to fill your December dates early. Built from a framework that's already sold out classes for hundreds of hosts.
Do I need to already have a workshop running?
No. This works whether you're planning your first class or trying to fill seats on one you already teach.
Isn't it too late to plan Christmas workshops?
Not at all. Late October is the sweet spot: enough time to plan your class, put your dates up and start selling before people lock in their December plans.
What if I can't make it live?
Register anyway. Everyone who registers gets the replay by email after the session.
What kind of workshops does this work for?
We've helped all kinds of workshop hosts: business workshops, cooking classes, floristry, craft workshops, painting and fine art courses, even online workshops. If you're teaching people something live, the framework applies.
What happens after the masterclass?
If you want more support putting it into practice, Lucy will share how to go further with Sold-Out Workshops Mentoring. No pressure to join. The training stands on its own.